“I am happy to tell you that the organization is in a solid financial position—yes even after a very rainy Stampede,” Warren Connell, chief executive officer of the Calgary Stampede, shared at the Annual General Meeting (AGM) held on Stampede Park, Tuesday, March 21, 2017. Almost 1,000 shareholders were in attendance at the meeting and listened as Connell recapped highlights from 2016 and insight into 2017 and beyond.
Connell continued by sharing, “Calgary is in the midst of a transformation. Culturally, the city has changed tremendously over the past decade, so to remain relevant the Stampede’s brand values need to continue to align with the values of Calgarians and Albertans. We need to continue to be out in our community listening and reacting to what our community has to say,” he stated as he spoke to the Stampede’s 2016-2018 Strategic Plan.
Connell pointed to how the Stampede tried something new during the 2016 Stampede by providing free admission on the final Sunday, as well as special $5 admission prices at pop-up events earlier in the week. Connell also alluded to similar surprises for Stampede 2017, to be announced to the public in the coming months. Continue reading