Four months before guests gather to watch the chuckwagons race at the Calgary Stampede, potential sponsors for the chuckwagon canvases gather on Stampede Park to place their bids. The 2017 Canvas Auction, presented by GMC, took place Thursday, March 23 and set the stage for the always long-awaited and much-anticipated GMC Rangeland Derby. As a born and raised Calgarian, I’ve been to the races plenty of times, but seeing the other side of it at the Canvas Auction put a whole new perspective on the build-up to, and community pride of, the drivers and support for the sport.
As folks gathered on Stampede Park, hearty handshakes were given between bidders and drivers, while naturally curious fans gathered in a separate viewing area to see how it would all play out. In the Boyce Theatre where the action was happening, drivers were led onto the stage one-by-one by the 2017 Stampede Royalty; Indian Princess, Savanna Sparvier, Stampede Queen, Meagan Peters, and Stampede Princess’ Brittany Lloyd and Lizzie Ryman. The drivers were put under the spotlight, with the highest bidder winning the right to sponsor the driver and have their brand advertised on the canvas of the particular sponsored wagon.