The biggest advancement in the agriculture/agri-food industry? Industry leaders share their thoughts

2017 marks Canada’s 150th birthday! To celebrate this occasion the International Agriculture and Agri-food Committee of the Calgary Stampede (IAC) has created the IAC Canada 150 Reflections Project. We have asked industry leaders who offer a wealth of experience and insights across a broad range of industries to share their thoughts and perspectives on what has been the biggest advancement in the agriculture/agri-food industry.

From major restaurant chains to local producers, here are some of those reflections.

David Farran, President – Eau Claire Distillery         

For many years, agriculture has been viewed as a commodity. The national quota and marketing systems disconnected the consumer from the farmer. In recent years, with the demise of the wheat board and the beginnings of brand development such as ‘Alberta beef’ or ‘Alberta Barley’, we can start to differentiate quality, develop a sense of Alberta ‘terroir’ and we can market ourselves as world class producers. This is good for the relationship between the producer and the consumer, where consumers can trust the value chain and farmers can start to see higher prices by developing targeted, niche products. The greatest advance for agriculture in recent years is a new free market – a driver of innovation.

David Farran Continue reading