It’s first thing in the morning, January 27. Before settling into their desks and getting down to work for the day, a handful of Calgary Stampede employees gather for a conversation and a quick photo in support of the Bell Let’s Talk campaign.
At the same time, around Stampede Park, across Calgary and throughout Canada, similar conversations are being started through the photos and messages of support posted to social media with the hashtag #BellLetsTalk. The annual Bell Let’s Talk Day engages Canadians in a cross-country conversation in an effort to eliminate the stigma surrounding mental illness. For every social media mention, as well as every text or call on the Bell network on January 27, Bell donates 5 cents to Canadian mental health programs.
This year’s campaign achieved record-breaking participation and Bell has announced it will be donating nearly $6.3 million.