The Calgary Stampede made a splash in Toronto this past week with an exclusive media event, hosted by members of our Stampede family!
Approximately 150 media and travel writers attended a Stampede event titled Get Amped in Toronto’s premier county bar – Boots and Burbon to experience a small taste of the Calgary Stampede, and share the experience with their audiences.
The crowd was energized with Stampede spirit and immersed in western hospitality. Upon arrive, each guest was personally greeted by the beautiful Calgary Stampede Queen, Princesses and Indian Princess, who provided them with the iconic white cowboy hat and a Stampede bandana.
The evening featured amazing food, a little mechanical bull riding and some great storytelling. Well known chuckwagon driver Mark Sutherland was on hand to chat everything GMC Rangeland Derby, Kynan Vine stepped up as the resident bull ride instructor and Treff Deerfoot impressed with his intricate traditional headdress and captivating First Nation story telling.
The evening came to a peak with the much anticipated reveal of the Nashville North concert lineup, followed by a live performance by Nashville North headliner The Washboard Union.
Calgary Stampede Queen, Maggie Shortt, along with Princesses, Bailee Billington and Chelsey Jacobson and Calgary Stampede Indian Princess, Vanessa Stiffarm showed the crowd how a line dance was done as The Washboard Union got the whole party on their feet.
The party was a success with guest leaving with hats on their heads, smiles on their faces and loads of information about The Greatest Outdoor Show Earth! Looking to increase our National visitation is from Toronto, it is important that we showcase all the great things the Stampede has to offer and make a little more noise each time we head out there!
The trip to Toronto wasn’t simply a party, many of Stampede’s team met with media to bring awareness about this year’s Stampede. I few of the highlights include a couple appearances on CTV’s Canada AM. The first had Calgary Stampede Indian Princess talk about the new location for Indian Village and perform her traditional Jingle Dance to the magical drumming by Treff Deerfoot. The second Canada AM spot featured Nashville North Headliner The Washboard Union perform live on the Canada AM Sound Stage.
Other opportunities included a lengthy interview on SiriusXM’s “What She Said” with Vanessa about inspiring and empowering women; an hour long feature on the Calgary Stampede with The Chris Robinson Travel Show and a great segment on ETalk Canada directly from the event with The Calgary Stampede Queen & Princesses, the Indian Princess and The Washboard Union. Our lovely Stampede royalty, along with cowboy Kynan Vine were even spotted in the audience of The Social!
It was a busy yet fruitful few days for the Stampede contingent. In addition to the media coverage mentioned, we are expecting a number of great pieces still to come as well a few media to be at this year’s Calgary Stampede to witness The Greatest Outdoor Show on Earth in person.
For more information, and to check out the full lineup, click here.