Who will play the Coca-Cola Stage at this year's Calgary Stampede?
After weeks of anticipation and speculation, the 2011 Coca-Cola Stage line up was finally announced last night at the Coca-Cola Covert Concert at Flames Central.
The only way the public could attend the event was to win their way in with contests and give-aways running throughout a variety of channels such as our official Facebook fan page and Twitter account @calgarystampede over the last few weeks.
The crowd in attendance waits for the show to start
As Stampede fans and followers in attendance and those paying attention online waited for the night to unfold and for all the secrets to be revealed, contests were run throughout the night for those who were at the venue and following the conversation through Twitter.
Earlier in the night, a draw was made for a lucky few to have a meet-and-greet session with the bands after the show. Throughout the night, attendees had to hunt through the venue to find hidden “covert agents” in possession of five pairs of tickets to the New Kids on the Block & Backstreet Boys concert happening at the Scotiabank Saddledome on Wednesday, July 13, and at the end of the night, the grand prize of an autographed guitar and a $250 gift certificate to Lammles Western Wear and Tack was given away as well.
Mystery Band #1: Hollerado
One of the biggest questions of the night (other than who would be performing at the Coca-Cola Stage at this year’s Calgary Stampede) was who would be performing up on stage as one of two Mystery Bands as part of the Coca-Cola Covert Concert. Both of the bands performing at the Covert Concert would also be featured as part of the 2011 Coca-Cola Stage concert series.
The first Mystery Band to be revealed on stage was Canadian indie rock band and Juno-award nominated Hollerado from Manotick, Ontario. Hollerado will perform on the Coca-Cola Stage on Sunday, July 10.
A brief intermission followed where the entire 2011 Coca-Cola Stage line up was unveiled, with oohs and ahhs emanating from the audience throughout the entire announcement.
Mystery Band #2: The Trews
The night was capped off by Mystery Band number two, Juno award-winning Canadian rock band The Trews from Antigonish, Nova Scotia. They’ll headline the Coca-Cola Stage on Friday, July 15.
The entire concert announcement can be seen here, but for those who were curious, here is what the 2011 Coca-Cola Stage line up looks like:
- Thursday, July 7 (Sneak-a-Peek): For The Weekend, These Kids Wear Crowns
- Friday, July 8: State of Shock, My Darkest Days
- Saturday, July 9: The Dudes, Mother Mother
- Sunday, July 10: Hollerado, Tokyo Police Club
- Monday, July 11: Alyssa Reid, Shawn Desman, Fefe Dobson, Justin Nozuka, Lights
- Tuesday, July 12: Finger Eleven
- Wednesday, July 13: Down With Webster
- Thursday, July 14: Kevin Costner & Modern West
- Friday, July 15: The Trews
- Saturday, July 16: Nitty Gritty Dirt Band
- Sunday, July 17: Marianas Trench
This year’s Calgary Stampede takes place between July 8 – 17.